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A place to build your tech confidence—practical, no-jargon guidance for small business owners and anyone ready to make better decisions about tech for work and life.

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First, do no harm

Why the instinct to act can be the problem, and how to take a tactical pause.

Jesse Lind

Jesse Lind

Founder, Done Right Consulting LLC

What is conversion rate optimization (CRO)?

Defining CRO and discussing practical ways to implement in a website.

Jesse Lind

Jesse Lind

Founder, Done Right Consulting LLC

PC or Mac?

And does it matter?

Jesse Lind

Jesse Lind

Founder, Done Right Consulting LLC

What is the problem we are trying to solve?

Are you troubleshooting the symptom or the disease?

Jesse Lind

Jesse Lind

Founder, Done Right Consulting LLC

Legacy, technology, and band-aids

Learning to operate with long-term thinking while tactically integrating useful short-term fixes

Jesse Lind

Jesse Lind

Founder, Done Right Consulting LLC

Valuing Privacy

Why protecting customer data builds trust and pays off long-term.

Henrik Lind

Henrik Lind

Retired Software Engineer and Founder, Technical Specialties

Does it matter what computer I buy?

When the specs matter and when they don't.

Jesse Lind

Jesse Lind

Founder, Done Right Consulting LLC

When to hire a website consultant vs. do it yourself

A practical look at when it makes sense to hire someone and when DIY is enough.

Jesse Lind

Jesse Lind

Founder, Done Right Consulting LLC

Email etiquette

Make email work for you, not against you: threads, recipients, when to use it, and a few security basics.

Jesse Lind

Jesse Lind

Founder, Done Right Consulting LLC

What's the difference between remodeling and rebuilding a website?

Understanding the differences between the two and when to choose one over the other.

Jesse Lind

Jesse Lind

Founder, Done Right Consulting LLC